Sunday, June 5, 2011

the anology: fashion publications

I’m a proud collector of all sorts of publications, fashion magazines (Glamour, ELLE and Marie Claire) being at the top of my list. I believe it to be more than a hobby and less than an obsession. Ritual is probably more fitting to hold the responsibility of describing “it “. Having dedicated intervals of time and shares of well-earned money for three years on magazines I feel the duty to criticize them in comparison to one another.

Yes, they are all magazines established on the same foundation, fashion, but each publication has unique values to specific attributes that set it apart from the rest… like different houses built with identical solid foundations. Every magazine has different teams and directors thus different goals and content that appeal to a specific woman. A calculated and very accurate sum of the content in each issue is available on the side of the magazine, the catch phrase. Glamour SA’s catch phrase goes like this: “fits your handbag, fits your handbag” suggesting a convenience for the busy, living large woman. Glamour specifies with upscale living, local red carpet events, fun quizzes, guilt nudging advice and male perspectives on everything affecting our human lives.

ELLE SA’s catch phrase: “the world’s biggest selling fashion magazine”. ELLE’s content is far from contradictory, as it elaborates on the two concepts assumed from the phrase, fashion and exclusivity. The magazine hosts a range of the most elite and expensive pieces from designers, having almost doubled the amount of editorials Glamour has. Ready-to-wear, Avant-garde and even street style concepts are developed throughout the pages to inspire and educate the self-assured and daring woman. ELLE features are often concerning opinions on modern issues and travel reports.

Marie Claire SA’s catch phrase: “think smart look amazing”. This publication is a hand full of good reads, and I love it. Interesting facts and reports are featured, with subjects ranging from politic, technology, global awareness, real life experiences, debates as well as sex in relation to intimacy… eliminating the precept of measuring beauty by means of comparing physical attributes alone.

Let’s remember that all the mentioned magazines cover a great deal of fashion and beauty. Everything said is an attempt to familiarise you with the unique contributions each bring to the world of publications.

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